Clothing Biography
source(google.com.pk)
Mention vintage scarves and the name "Vera" immediately comes to mind. The designer behind the name was Vera Neumann, an artist turned textile designer. Vera began designing textiles in 1946 after she and her husband, George Neumann founded Printex along with partner Werner Hamm. They used a small silk-screening machine to print designs onto linen, which Vera then made into placemats. Hamm then took the finished placemats to B. Altman, where he made the company's first sale. In the post- WWII period, army surplus silk which had been used for parachutes, became available at cheap prices. Printex started buying it, and soon they were in the scarf business, making the items in their Manhattan apartment, a loft on 57th Street, where Vera and George handled the entire operation. The "vera" trademark was first used in 1947. In 1948, the business had out-grown the loft and was moved from Manhattan to Ossining, NY. The Neumans bought an old mansion which was converted into her studio and factory. For a time the Neumans also lived in the mansion. Vera's brother, Philip Salaff, joined the company, and it was he who was responsible for the organization of Printex. The company was set up in a vertical fashion, meaning that the entire operation, from design to finishing, took place at the converted mansion. By the 1950s business had grown to the point where Vera employed a team of designers. These designers were responsible for taking the original design which was done by Vera herself in the form of a 36" scarf, and translating it into other products. As many as 500-600 different designs a year were developed by the team, many of which were printed in the factory right below them. Geometrics, especially dots, were very popular, as were bold florals. Many prints were done in color and also in black and white. All were copyrighted.The scarves were actually printed in Japan. Vera left nothing to chance, making a sample of each scarf in the New York factory, and sending it along with the dye formulas to the factory in Japan. In the 1960s a clothing line was added to the scarves and household linens. Blouses and dresses were made from the Vera textile designs. These garments are quite interesting, as the fabric was engineered, or designed with the idea of the finished garment in mind. The starting place for each design was always the 36" scarf. The earliest Vera clothing was made with either 100% cotton or 100% silk. Later, items were made from nylon and polyester. In 1974, Perry Ellis went to work for Vera as a merchandise manager. He asked if he could submit designs for the clothing lines, and Vera encouraged him to do so. She liked his work, and he became a designer for Vera. In 1976 he was given his own division, Portfolio by Perry Ellis for Vera, which he designed for three years before starting his own company. George Neumann died in the late 1960s, and soon thereafter Vera sold the Vera Companies to Manhattan Industries, one of the clothing manufacturing giants. She continued on as the designer at the company, often working six days a week in Ossining, but going into Manhattan on Tuesdays to have her hair done and to attend meetings with her marketing staff. After the Vera Companies were sold to Manhattan, she became the only woman to sit on their Board, which had to conduct their meetings on Tuesdays to accommodate Vera's long-standing schedule. Vera worked nearly up to her death in 1993. Vera scarves continued to be made after her death, and today the trademark is owned by The Vera Company of Atlanta, GA
Clothing FASHION TIPS FOR WOMEN FOR MEN FOR GIRLS 2013 FOR PLUSE SIZE WOMEN FOR TEENAGE GIRLS FOR BALD MEN QUOTE3S FOR TEENAGERS FOR FAT MEN
Mention vintage scarves and the name "Vera" immediately comes to mind. The designer behind the name was Vera Neumann, an artist turned textile designer. Vera began designing textiles in 1946 after she and her husband, George Neumann founded Printex along with partner Werner Hamm. They used a small silk-screening machine to print designs onto linen, which Vera then made into placemats. Hamm then took the finished placemats to B. Altman, where he made the company's first sale. In the post- WWII period, army surplus silk which had been used for parachutes, became available at cheap prices. Printex started buying it, and soon they were in the scarf business, making the items in their Manhattan apartment, a loft on 57th Street, where Vera and George handled the entire operation. The "vera" trademark was first used in 1947. In 1948, the business had out-grown the loft and was moved from Manhattan to Ossining, NY. The Neumans bought an old mansion which was converted into her studio and factory. For a time the Neumans also lived in the mansion. Vera's brother, Philip Salaff, joined the company, and it was he who was responsible for the organization of Printex. The company was set up in a vertical fashion, meaning that the entire operation, from design to finishing, took place at the converted mansion. By the 1950s business had grown to the point where Vera employed a team of designers. These designers were responsible for taking the original design which was done by Vera herself in the form of a 36" scarf, and translating it into other products. As many as 500-600 different designs a year were developed by the team, many of which were printed in the factory right below them. Geometrics, especially dots, were very popular, as were bold florals. Many prints were done in color and also in black and white. All were copyrighted.The scarves were actually printed in Japan. Vera left nothing to chance, making a sample of each scarf in the New York factory, and sending it along with the dye formulas to the factory in Japan. In the 1960s a clothing line was added to the scarves and household linens. Blouses and dresses were made from the Vera textile designs. These garments are quite interesting, as the fabric was engineered, or designed with the idea of the finished garment in mind. The starting place for each design was always the 36" scarf. The earliest Vera clothing was made with either 100% cotton or 100% silk. Later, items were made from nylon and polyester. In 1974, Perry Ellis went to work for Vera as a merchandise manager. He asked if he could submit designs for the clothing lines, and Vera encouraged him to do so. She liked his work, and he became a designer for Vera. In 1976 he was given his own division, Portfolio by Perry Ellis for Vera, which he designed for three years before starting his own company. George Neumann died in the late 1960s, and soon thereafter Vera sold the Vera Companies to Manhattan Industries, one of the clothing manufacturing giants. She continued on as the designer at the company, often working six days a week in Ossining, but going into Manhattan on Tuesdays to have her hair done and to attend meetings with her marketing staff. After the Vera Companies were sold to Manhattan, she became the only woman to sit on their Board, which had to conduct their meetings on Tuesdays to accommodate Vera's long-standing schedule. Vera worked nearly up to her death in 1993. Vera scarves continued to be made after her death, and today the trademark is owned by The Vera Company of Atlanta, GA
Clothing FASHION TIPS FOR WOMEN FOR MEN FOR GIRLS 2013 FOR PLUSE SIZE WOMEN FOR TEENAGE GIRLS FOR BALD MEN QUOTE3S FOR TEENAGERS FOR FAT MEN
Clothing FASHION TIPS FOR WOMEN FOR MEN FOR GIRLS 2013 FOR PLUSE SIZE WOMEN FOR TEENAGE GIRLS FOR BALD MEN QUOTE3S FOR TEENAGERS FOR FAT MEN
Clothing FASHION TIPS FOR WOMEN FOR MEN FOR GIRLS 2013 FOR PLUSE SIZE WOMEN FOR TEENAGE GIRLS FOR BALD MEN QUOTE3S FOR TEENAGERS FOR FAT MEN
Clothing FASHION TIPS FOR WOMEN FOR MEN FOR GIRLS 2013 FOR PLUSE SIZE WOMEN FOR TEENAGE GIRLS FOR BALD MEN QUOTE3S FOR TEENAGERS FOR FAT MEN
Clothing FASHION TIPS FOR WOMEN FOR MEN FOR GIRLS 2013 FOR PLUSE SIZE WOMEN FOR TEENAGE GIRLS FOR BALD MEN QUOTE3S FOR TEENAGERS FOR FAT MEN
Clothing FASHION TIPS FOR WOMEN FOR MEN FOR GIRLS 2013 FOR PLUSE SIZE WOMEN FOR TEENAGE GIRLS FOR BALD MEN QUOTE3S FOR TEENAGERS FOR FAT MEN
Clothing FASHION TIPS FOR WOMEN FOR MEN FOR GIRLS 2013 FOR PLUSE SIZE WOMEN FOR TEENAGE GIRLS FOR BALD MEN QUOTE3S FOR TEENAGERS FOR FAT MEN
Clothing FASHION TIPS FOR WOMEN FOR MEN FOR GIRLS 2013 FOR PLUSE SIZE WOMEN FOR TEENAGE GIRLS FOR BALD MEN QUOTE3S FOR TEENAGERS FOR FAT MEN
Clothing FASHION TIPS FOR WOMEN FOR MEN FOR GIRLS 2013 FOR PLUSE SIZE WOMEN FOR TEENAGE GIRLS FOR BALD MEN QUOTE3S FOR TEENAGERS FOR FAT MEN
Clothing FASHION TIPS FOR WOMEN FOR MEN FOR GIRLS 2013 FOR PLUSE SIZE WOMEN FOR TEENAGE GIRLS FOR BALD MEN QUOTE3S FOR TEENAGERS FOR FAT MEN
No comments:
Post a Comment